wordpress.org

The numbers

First visit

0.322 g CO₂e

Return visit

<0.001 g CO₂e

Hosting

unknown

LCP

1.00 s

CLS

n/a

TTFB

108 ms

At 10,000 views a month this page emits about 29.0 kg CO₂e a year, roughly 119 km in an average petrol car. The estimate assumes 75% new and 25% returning visitors, a measured cache reload ratio of 0%, and world-average grid intensity. How we calculate this

1. Audit third-party servicessave ~0.108 g/visit (973 kB)High impact · moderate effort

   9 third-party domains account for 1.95 MB (90% of the page).

   Remove services that no longer earn their place; load the rest on interaction (facades for embeds, delayed consent-gated tags). Each third party is also a privacy and performance dependency.

   • i0.wp.com1.62 MB
   • www.googletagmanager.com320 kB
   • s.w.org5.8 kB
   • stats.wp.com1.8 kB
   • stats.g.doubleclick.net556 B
   • www.google.de408 B

   WSG 3.5: Treat third parties the same as first parties
2. Lazy-load below-the-fold mediasave ~0.041 g/visit (371 kB)High impact · quick fix

   9 below-the-fold images/iframes (1.31 MB) download immediately for every visitor.

   Add loading="lazy" to below-fold img and iframe elements (and keep it off the LCP image). Browsers then fetch them only when scrolling approaches.

   • photo-community-1.png365 kB
   • showcase-middle-row.png342 kB
   • showcase-top-row-full.png312 kB
   • showcase-bottom-row.png153 kB
   • wporg-70-new.png124 kB

   WSG 2.9: Optimize media to reduce resource use
3. Convert and compress imagessave ~0.032 g/visit (285 kB)Medium impact · quick fix

   3 images exceed 300 kB apiece.

   Serve AVIF (or WebP) with responsive srcset sizes, and re-compress oversized files. AVIF typically halves JPEG weight at the same visual quality.

   • photo-community-1.png365 kB
   • showcase-middle-row.png342 kB
   • showcase-top-row-full.png312 kB

   WSG 2.9: Optimize media to reduce resource use
4. Serve images at the size they displaysave ~0.017 g/visit (155 kB)Medium impact · quick fix

   7 images are encoded at more than twice the pixels the layout shows, even accounting for this viewport's pixel density.

   Generate multiple sizes and let the browser pick with srcset/sizes; a 4000px original behind a 400px slot spends bandwidth no screen displays.

   • photo-community-1.png365 kB
   • brush.png131 kB
   • wporg-70-new.png124 kB
   • wporg-69-publish.png99 kB
   • wporg-69-build.png52 kB

   WSG 2.9: Optimize media to reduce resource use
5. Reduce JavaScript payloadsave ~0.0089 g/visit (80 kB)Medium impact · moderate effort

   9 scripts total 321 kB on the wire (959 kB decoded). Bundles this size usually carry a lot of unused code.

   Split bundles per route, tree-shake dependencies, and audit with a bundle analyzer or coverage profile. A 25% cut is a conservative target for bundles this size.

   • js183 kB
   • gtm.js137 kB
   • e-202633.js1.8 kB
   • front.js0 B
   • index.min.js0 B

   WSG 3.2: Minify and remove unused codeWSG 3.3: Modularize bandwidth-heavy components
6. Verify your hosting energyMedium impact · moderate effort

   This host has not published renewable energy evidence with the Green Web Foundation, so its energy source is unknown.

   Choose a provider listed in the Green Web Directory, or ask your current provider to publish evidence (and a carbon.txt). This cuts the data-center share of every single page view.

   • carbon.txtNo carbon.txt found at the site root; publishing one is the lightest first step.

   WSG 4.1: Use sustainable hosting
7. Optimize web fontssave ~0.0073 g/visit (66 kB)Advisory · quick fix

   3 font files total 189 kB.

   Subset fonts to used glyphs, prefer one variable font over multiple weights, serve WOFF2 only, and consider system fonts for UI text.

   • EBGaramond-latin.woff2111 kB
   • Inter-latin.woff278 kB
   • Inter-arrows.woff20 B

   WSG 2.11: Use optimized web typography
8. Remove references to broken resourcessave ~<0.001 g/visit (2.3 kB)Advisory · quick fix

   19 requests answered 4xx/5xx on load: transfer and connections spent on nothing, on every single visit.

   Delete or fix the references (stale asset URLs, dead third-party tags). Each one is a request the page provably does not need.

   • block-styles.cssHTTP 429 · 0 B
   • style.cssHTTP 429 · 0 B
   • dashicons.min.cssHTTP 429 · 0 B
   • style-index.cssHTTP 429 · 0 B
   • print.cssHTTP 429 · 0 B

   WSG 4.4: Setup necessary error pages and redirection links
9. Set a page-weight budgetAdvisory · moderate effort

   At 2.17 MB per view this page rates D. The findings above list where the weight is.

   Agree a transfer budget (e.g. under 975 kB reaches a B), enforce it in CI, and re-scan after each change to hold the line.

   WSG 3.1: Set goals based on performance and energy impact

Where the bytes are

• Images1.63 MB · 20 req
• JavaScript321 kB · 9 req
• Fonts189 kB · 3 req
• HTML30 kB · 1 req
• CSS6.5 kB · 12 req
• Other556 B · 1 req
• Data (fetch)0 B · 2 req