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Guidelines · WSG 4.4

Setup necessary error pages and redirection links

A request that answers 404 is transfer and connection time spent on nothing, on every single visit, and a redirect chain taxes the first, coldest connection a visitor has. Both are pure waste with no design tradeoff attached.

How to satisfy it

  • Fix or remove references to assets that no longer exist, including third-party tags that have gone dark.
  • Point links, sitemaps and canonical tags at the final address of a page.
  • Redirect in one hop: http to the https www form directly, not through a chain.
  • Serve a useful, lightweight error page for the visits that still land on one.

Measured pages failing this guideline

From the 60 most recently measured pages. Each links to its full report.

This page explains how Carbonless applies WSG 4.4. The guideline itself is published by the W3C Sustainable Web Design Community Group: Web Sustainability Guidelines.